Credits Axiom Custom Products Sketches by David Abouaf Photos by The North Face
The "It's More Than A Jacket" retail activation draws inspiration from the historic Trans-Antarctica expedition, using props and flexible displays that transport the consumer to a remote base-camp.
A innovative bar-in-channel design allows the display to be reconfigured for future seasons.
From stenciled supply crates to clamp-on aluminum lamps, design details nod to remote expeditions.
Arranged together, platforms form an abstract snowy landscape, dotted with supply packs and high-performance looks.
Role Art Direction, 3D Visualization
Credits Axiom Custom Products Sketches by David Abouaf Photos by The North Face
