Credits Axiom Custom Products Sketches by David Abouaf Build & photos by Hotel
Jordan's Modern campaign comes to life in a dynamic retail activation featuring raw, industrial fixtures and billowing parachute fabric that reflects the product's aeronautic inspiration.
Urban landscapes serve as the inspiration for the campaign's scaffold framework.
Parachute fabric is used to create airy, sculptural forms that juxtapose the underlying framework.
Materials, lighting, and graphic treatments work together to support the campaign's themes of modern flight and tactical military-inspired style.
Role Art Direction, 3D Visualization
Credits Axiom Custom Products Sketches by David Abouaf Build & photos by Hotel
