Watanabe Creative

The North Face
x Gucci

Soho Pop-Up

Role
Art Direction
Credits
Axiom Custom Products
Sketches by David Abouaf
Photos by The North Face

The North Face x Gucci pop-up celebrates the iconic partnership with colorful displays that draw inspiration from seasonal prints and outdoor sports.

Fixture details nod to the improvised, utilitarian structures found in expedition base camps.

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To integrate the outdoors through an artistic lens, a stretched textile watercolor landscape frames the space.

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A proposed custom rug pulls watercolor imagery onto the floor plane, grounding the space with a premium touch.

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The final space is outfitted with mountaineering build details, clad in iconic Gucci colors and patterns.

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Role
Art Direction
Credits
Sketches by David Abouaf
Photos by The North Face

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