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The North Face
x Gucci

Soho Pop-Up

Role
Art Direction

Credits
Axiom Custom Products
Sketches by David Abouaf
Photos by The North Face

The North Face x Gucci pop-up celebrates the iconic partnership with colorful displays that draw inspiration from seasonal prints and outdoor sports.

Fixture details nod to the improvised, utilitarian structures found in expedition base camps.

To integrate the outdoors through an artistic lens, a stretched textile watercolor landscape frames the space.

A proposed custom rug pulls watercolor imagery onto the floor plane, grounding the space with a premium touch.

The final space is outfitted with mountaineering build details, clad in iconic Gucci colors and patterns.

Role
Art Direction

Credits
Sketches by David Abouaf
Photos by The North Face

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