Credits Axiom Custom Products Photos by Sarah Abbott
Nike React tech is reimagined as a mass of unstoppable energy, engineered by the mad scientists of Nike. Fusing with sneaker soles, it springs forth from the lab and onto the court.
This playful origin story draws on the ideas of high-tech R&D and a material that provides explosive energy return.
Court imagery, dunking mannequins and custom backboards ensure sport is at the heart of the campaign.
With our directive as a guide, the Nike React campaign installed in stores worldwide.
Role Art Direction, 3D Visualization
Credits Axiom Custom Products Photos by Sarah Abbott
