Watanabe Creative

Jordan Brand
Modern Campaign

Global Retail Directive

Role
Art Direction
3D Visualization
Credits
Axiom Custom Products
Sketches by David Abouaf
Build & photos by Hotel

Jordan's Modern campaign comes to life in a dynamic retail activation featuring raw, industrial fixtures and billowing parachute fabric that reflects the product's aeronautic inspiration.

Urban landscapes serve as the inspiration for the campaign's scaffold framework.

emily-watanabe-jordan-modern-process-01

Parachute fabric is used to create airy, sculptural forms that juxtapose the underlying framework.

Materials, lighting, and graphic treatments work together to support the campaign's themes of modern flight and tactical military-inspired style.​

Role
Art Direction, 3D Visualization
Credits
Axiom Custom Products
Sketches by David Abouaf
Build & photos by Hotel

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